Iran Fast Food Industry Outlook
Iranian Fast Food Industry Opportunities
The Fast-Food industry presents significant opportunity for established international chains considering an expansion into the Iranian market, however it is not without its challenges.
We believe many of these market challenges will be addressed over the next 5-8 years, as the Iranian market further opens up to international competition.
This white paper gave a brief introduction to Iran’s fast food market. Key figures and facts in regards to the industry include:
Iran is an emerging and growing market, providing existing businesses with an exciting opportunity for expansion. Iran has favorable demographics (a large and young population), rising rates of urbanization and a population who are increasing turning to Fast-Food as a means of socializing. At present there is no dominant business in the market and the majority of existing businesses lack the quality and efficiency of their global counterparts.
Of the challenges facing new entrants, the most notable is the lack of an established Supply Chain Management system, which makes maintaining the same quality of product and service from store to store challenging. However we believe these challenges will be addressed over the next 5-8 years, as the Iranian market further opens up to international competition.
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